This book highlights cutting-edge research in the economics and management of networks as...

This title describes the state of the art in all areas of spatial marketing, discussing the vario...

Location-based Marketing outlines the main concepts, methods and strategies for implementing spat...

The current book on Nework Governance contributes to the literature by offering new perspectives ...

The organization of interfirm networks, such as alliances, cooperatives, franchise and retail ...

This title describes the state of the art in all areas of spatial marketing, discussing the vario...

Location-based Marketing outlines the main concepts, methods and strategies for implementing spat...

Interfirm networks include franchising, retail and service chains, cooperatives, financ...

P The book emphasizes research in economics and management of networks as an interdisciplinary f...

Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; L...

The theory of networks aims at developing theoretical views on the design and management of allia...