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EbookSofort lieferbarThis book is the most up-to-date account of research based on the Behavioural Perspective Model o...
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EbookSofort lieferbar
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing...
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EbookSofort lieferbar
The marketing firm is that business organisation which responds to the imperatives of consumer...
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EbookSofort lieferbar
Evaluating the ways in which we construe consumer choice, this book examines the psychology, m...
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EbookSofort lieferbar
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have ...
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EbookSofort lieferbar
This collection reviews the wealth of research in understanding consumer food-purchasing behaviou...
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EbookSofort lieferbar
dataolkcopysource 'MailCompose' dataolkcopysource 'MailCompose' This book adva...
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EbookSofort lieferbar
class 'x_elementToProof' data-olk-copy-source 'MessageBody' This book presents an advanced e...
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