Most marketing and branding books fall into one of two camps: either they are about leaders or th...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition,...

Part 1 of this volume reviews advances in gene editing techniques such as insertion-based geno...

Most marketing and branding books fall into one of two camps: either they are about leaders or th...

Cumbria is a land built from stone.Whether it is Hadrian's Wall, Kendal Castle or the beautiful...

An inspiring yet practical guide for transforming limitations into opportunitiesA Be...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition,...

Social policy is often constructed and implemented by people who have little experience of its im...

This book provides a detailed review on the role of tourism and recreation in promoting biologica...

An inspiring yet practical guide for transforming limitations into opportunitiesA Be...